Deanna Miller
GoodParty.org candidate

Deanna Miller

Charleston City Council - District 12

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About the Office

The City Legislature is the municipality's governing body, responsible for voting on ordinances and policies, and often is in charge of hiring a city manager.

Term Length

4 years

Election Date

Nov 4, 2025

About Me

Party

nonpartisan

Occupation

Managing Director

Fun Fact

I teach spin class once a week at Golds Gym

Past Experience

{"skills":"In addition to earning a bachelor’s degree from College of Charleston in Communication Studies, there are many roles I’ve held over the years that have prepared me to serve in public office. Notable among them are Franchise Development Manager, Creative Services Director, and Managing Director. As a Franchise Development Manager at Randstad, a national staffing firm, I was solely responsible for the launch, growth, and development of 13 franchise locations across the United States. I worked closely with attorneys and senior leadership to draft complex legal documents known as Franchise Disclosure Documents (FDDs). This required evaluating the financial viability of potential franchise owners and making data-driven recommendations. Once approved, I provided new owners with training, operational support, and access to local resources to help them succeed beyond their first year in business. I also oversaw their branding and marketing efforts to ensure alignment with strict corporate guidelines. This role sharpened my skills in business development, strategic planning, and regulatory compliance—key areas that translate directly to policymaking and supporting local economic growth on City Council. At FOX24, I served as Creative Services Director, where I developed and produced the show FOX24 News Now. This role connected me deeply with the Charleston community, from attorneys to non-profits, and from artists to local leaders. For four years, I had a front-row seat to the most pressing issues facing the city and gained a valuable understanding of its diverse voices and perspectives. My experience at FOX24 has given me a strong grasp of local concerns and sharpened my ability to communicate effectively with the public—essential for building transparency and trust in city government. Currently, I’m the Managing Director of 82 South, an experiential marketing agency. Over the past six years, I’ve helped grow the business from $1.2 million to nearly $5 million in annual revenue. I oversee marketing and key client accounts, including Accenture, PepsiCo, several Indigenous Councils, and more. My responsibilities include preparing proposals (RFPs), collaborating with procurement departments, and leading efforts to secure high-value projects, typically ranging from $100,000 to $250,000. I’m regularly involved in discovery and strategy calls and often work on-site with clients to ensure the successful execution of events and exhibit builds. This role has strengthened my leadership, budgeting, and project management skills—capabilities that are crucial for responsibly managing city initiatives and working across departments to deliver results. Each of these roles has required leadership, collaboration, fiscal responsibility, and a deep commitment to the community—qualities that are essential for anyone serving on City Council.","achievements":"assisted in amending HOA covenents to allow for flood mitigation efforts and rain gardens in neighborhood, worked on helping local partial magnet school retain it's partial-magnet status, led efforts to deny annexation of properties for developers on James Island","responsibility":"Budgeting, small business experience, bidding and RFP experience, presentation, negotiation skills, face to face with C-Suite, 20 years on James Island, volunteering at schools, and in community, "}

My Top Issues

Increasing affordable housing options

Affordable housing remains a major issue across the city. I’ve never understood why people can’t afford to live in the same city where they work. The income gap between low- and high-wage earners continues to widen, making Charleston feel increasingly like a city of two classes. I support the City’s Priority Status Affordable Housing Program which provides review priority and assistance to developments that will make impactful contributions toward the City’s supply of affordable housing. According to Apartments.com, to afford the average rent in Charleston is estimated at $1,808 per month. A household would need an annual income of about $72,312, assuming no more than 30% of income is spent on housing. Many of our essential workers, especially teachers, nurses, hospitality, and service employees, don’t earn anywhere near that. It's unrealistic to expect people to work here and commute from far outside city limits just to survive. Over time, this will lead to labor shortages and business closures, something we’re already seeing at local restaurants and shops on the Peninsula. We need to find ways for people to live close to where they work. That means incentivizing developers and property management companies to build affordable housing units, particularly townhomes and condos, within or near city limits. We should also research housing models that have worked in other cities and see how we can adapt those strategies to meet Charleston’s unique needs. This is a solvable problem, but it requires real commitment and a collaborative approach between public and private sectors.

Balance development with neighborhood preservation

If you purchase a home governed by a Homeowners Association (HOA), you are voluntarily agreeing to certain restrictions. HOAs have covenants that dictate what property owners can and cannot do with their homes. In this case, property rights are self-limited by the agreement the homeowner entered into. Now let’s consider property owners who do not fall under an HOA, especially those who own or purchase homes in Charleston’s historic districts. These homeowners are still subject to local zoning ordinances and preservation regulations that define what is permitted. When someone buys in a historic district, they are aware that these rules exist to protect the character and history of the neighborhood. However, we must also acknowledge the growing impact of climate change, especially sea level rise. In some cases, homes may need to be elevated to protect them from flooding. Or a homeowner may need to install a wheelchair ramp for accessibility reasons. In such situations, flexibility is essential, and variances should be granted on a case-by-case basis when it serves safety, health, or accessibility. One area where consistency is crucial is in how we treat different types of property owners. New developments, such as hotels, retail shops, or commercial properties, must be held to the same standards as homeowners. They should not receive preferential treatment that undermines the integrity of zoning laws or community character. In the end, I believe there is a workable and fair compromise between preserving historic charm and embracing smart, forward-looking progress. It’s about finding that balance and protecting property rights while ensuring the entire community remains safe, equitable, and resilient.

Flooding and Climate Resilience

Flooding is one of the most pressing issues facing Charleston, not just on the Peninsula, but also in my district on James Island and even reaching into Summerville. Due to climate change and environmental degradation, large portions of the Peninsula are projected to be under water within 35 years. The time to act is now. First, I will assemble a dedicated advisory team I can rely on to support my decision-making on City Council—people with both technical expertise and fresh ideas. This group will also be tasked with introducing innovative solutions that may not have been previously considered. Second, I will advocate to shorten the gap between project approval and actual implementation. Additionally, we must be mindful of where we build. Native greenspaces, permeable surfaces, and modern drainage systems must be prioritized. These are not optional improvements, they're critical infrastructure investments that protect our homes, our environment, and our future.

Who I'm Running Against

Leslie Skardon (Democrat Party)

A young, mother of 2 3 year old twins who has an impressive education but limited work experience. Private school raised, and has a lot of money donated by the Democratic party.
 

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